I have spent a long time reflecting on a single object.

It is the story of a spirit glass.

In the restaurant industry, glassware is often treated as a mere consumable. If you ask a distributor, they will provide as many as you need for free. Because they cost nothing and serve their purpose, almost everyone uses these mass-produced glasses without a second thought.

However, a question began to linger in my mind: Could we offer something more elegant? Our guests come to us for a refined experience, and I felt a quiet responsibility to provide a vessel that matched that dignity.

I have always had a personal fondness for wine glasses.

Even when I drink beer, I prefer to use one.

When the liquid flows gently into the bowl, creating a silk-like foam, I enjoy the ritual of sipping through that creaminess and swirling the glass to appreciate the color.

Those who see me do this often say I am trying to set a mood.

They jokingly call me the resident designer of our neighborhood for my sense of ceremony.

At some point, the standard glasses on our tables began to feel discordant.

How could we make the act of drinking more graceful for our guests?

I wanted something with weight and a sense of value, rather than a generic promotional gift.

The glass I eventually found is this one.

It possesses the clarity of crystal, with a thick, satisfying weight. While most glasses look identical everywhere you go, this one feels distinct. Most importantly, it is about eighty percent the size of a standard spirit glass. It allows the drink to be enjoyed in one clean, refined motion.

Gold Tuna new soju glass design, unique Korean liquor cup

Does it not possess a certain charm?

Some might look at this from a different perspective.

They might ask, "Shouldn't you encourage more drinking to increase revenue?" It is true that in a restaurant, the profit margin on spirits is often higher than on food. While a dish requires raw ingredients, labor, and careful management, a drink is a simpler transaction.

But I decided to change the players on the field.

Revenue from alcohol is not my primary concern; it is meant to be a companion to the meal.

Furthermore, I am not personally a heavy drinker.

It is a memory now, but my childhood was marked by the arguments my parents had because of alcohol. Those experiences created a distance between me and the bottle.

Regardless of the reason, I hope that for our guests, a drink remains a way to elevate the atmosphere rather than an invitation to overindulge.

I want alcohol to be a tool for intimate communication and a way to enhance the flavor of the tuna, used with moderation and heart.

Seeing them in use, they are truly beautiful.

There is a undeniable luster that comes with quality.

Perhaps this is why investing in the details feels so rewarding.

Because the glasses are smaller, guests tend to drink more slowly and pay more attention to when their companion's glass is empty. This, I believe, is a positive change.

I hope these small, charming vessels add a layer of joy to our restaurant.

I never want to ignore the smallest detail when it comes to providing the best for our guests.

I want to quietly capture their hearts.

I want their thoughts to linger here.

I want Goldtuna to be a place filled with warmth and good memories.

A place with a story, where happiness is intentionally designed.

I trust this glass will play its small but significant part.

Gold Tuna signature soju glass, premium drinking experience

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It has been quite some time since I shared a reflection like this.

I plan to write more often from now on.

About the small, everyday moments.

How we visit the markets, how we source our tuna, and how we welcome each guest.

I also want to observe the wonderful people who visit us and share their stories. Many kind souls walk through our doors, and by reflecting on their lives, I hope to continue learning and growing myself.

Switching Up the Soju Glass