
Food Becomes Culture: A Spring Day with a Food Coordinator
2025.03.26An elegant table, and conversations that bloom into culture Today, special guests graced our Sinsa branch with their presence. We shared a lunch with Lee Su-yeo

An elegant table, and conversations that bloom into culture Today, special guests graced our Sinsa branch with their presence. We shared a lunch with Lee Su-yeo

At our restaurant, I ask my team to refrain from hollow greetings like "Welcome." A phrase spoken to everyone eventually reaches no one. Instead, I encourage "l

“ The flavor may be forgotten, but the heart remains in its place. The spicy rice cakes I ate as a child were intensely sharp. Even if I followed that exact rec

“ The Strength of the Local Table — A Narrative Unreachable by Chains There are moments when a small, unassuming sign catches your eye as you walk. Amongst a se

Today, we had to turn away more than ten groups of guests because every seat was filled. In times like these, seeing a tuna restaurant consistently bustling is

A few days ago, we gathered to mark the 11th anniversary of our journey. A simple banner hung in the corner, and the room filled with the sound of our guests cl

Theme: A Kyoto Concept Trip Schedule: March 10th (Mon) – March 13th, 2025 Accommodation: Hotel Forza Kyoto Host: Professor Young-gap Kim, Online Marketing MBA P

I am Choi Yeon, often referred to as the Tuna Specialist. Eleven years have passed since I first embraced this title as my life's work. A decade and a year is m

Perhaps it is a professional instinct that never quite switches off. No matter where I go, there are certain places that simply stand out. They do not need flas

I recently set out on a gastronomic research trip with my mother and my wife. We found ourselves at a French restaurant named MishMash, nestled quietly beside t

What shall we have today? This simple question can sometimes feel so heavy. It is because we are not merely looking for a meal to fill the stomach, but a place

Today, we would like to share the story behind our menu. The inspiration came from a guest who recently asked, "Even though it is all tuna, why is there such a

In the midst of a restless daily life, a single meal can transcend the simple act of satisfying hunger to become a profound experience. There are moments when w

The start of a morning, and the art upon a plate When the morning light gently filters through the door, my day begins. I open the doors to let in the crisp air

My wife is simmering a pot of gentle soybean paste soup. She carefully cleans the river snails—what we called little shells back in my village—and drops them in