Gold Tuna Hits 140M Douyin Views in Just 51 Days
On June 22, 2026, a video filmed at the Goldtuna Bangi branch was posted on Douyin, a Chinese short-form video platform.
The video captures the process of a store employee and a customer making somaek (Korean beer cocktail) together, and the uploader introduced it focusing on 'Jamsil, Korea' and 'Korean bomb shot' culture.
As of August 12, 2026, just 51 days after being posted, the actual figures confirmed on the Douyin screen recorded approximately 140 million views.
Screen of the Chinese Douyin creator account 'Lucky Person in Seoul'. As of August 2026, it records approximately 82,000 followers and about 3.57 million cumulative likes.
130 Million Views in One Month, Followed by Another 10 Million
The original video was first posted on China's Douyin on June 22, 2026.
Within the video, 'Jamsil, Korea' (韩国蚕室) and Korea's unique bomb shot culture were used as key keywords. The actual location where the filming took place is the Goldtuna Bangi branch located in Bangi-dong, Songpa-gu, Seoul.
According to an announcement from the same account around mid-July, the view count of the original video had already reached 130 million.
The specific statistical indicators confirmed on August 12 are as follows:
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Cumulative views: Approx. 140 million
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Number of likes: Approx. 3.51 million
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Number of comments: Approx. 56,000
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Number of saves: Approx. 190,000
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Account followers: Approx. 82,000
The view count is approximately 1,700 times the number of followers, suggesting that the video spread extensively beyond the existing subscriber base.
Considering that the account's total cumulative likes are about 3.57 million, it is analyzed that this video, which recorded 3.51 million likes, played a decisive role in the account's growth.
Creator account indicators. The number of followers (approx. 82,000) and cumulative likes are displayed.
The Process of Viewer Curiosity Leading to Re-visits
What is as noteworthy as the view count is the series of events that occurred after the video was posted.
As the first video spread, inquiries from viewers about the somaek recipe poured in through comments.
In response, the creator revisited the Goldtuna Bangi branch to film follow-up content, receiving direct instruction on somaek-making techniques from the staff.
Posting of the 1st video → Viewer feedback (questions) → Re-visiting the store → Production of follow-up content
This is a case where an actual service scene at the store became content, and the resulting questions led back to an offline visit and the production of secondary content.
The entrance and interior of the Goldtuna Bangi branch. Handwritten notes left by customers are displayed on the walls.
How Offline Service Became Global Content
The employee featured in the video is known within Goldtuna by the nickname 'Somaek Imo'. However, the essence of this case is not limited to the popularity of a specific employee.
The filming location, Goldtuna Bangi branch, has long operated this service as part of its customer hospitality, and it is referred to internally as 'Jumakase'.
Jumakase is not a formal menu item sold separately. It is a part of the service formed through mutual interaction between staff and customers during the tuna course experience.
The Douyin video compactly captured the performance of making drinks and the friendly atmosphere at the table. Through this, what was conveyed to overseas viewers was not just a person, but Goldtuna's unique service culture.
Goldtuna course meal consisting of tuna sashimi, sushi, grilled dishes, and more.
The scene created by the harmony of food, people, and service in the space of the Goldtuna Bangi branch proved its value as independent content.
'Jumakase' is a specialized service of the Bangi branch, and 'Somaek Imo' can be seen as a representative figure who acts as a bridge for that experience.
Goldtuna tuna sushi prepared with thick slices of tuna sashimi.
Key Elements of Dining Content That Cross Borders
This case left important implications from a brand perspective. What first caught the attention of overseas users was not complex pricing structures or fish species information.
Elements that can be intuitively understood without language barriers—such as the specific locality of 'Jamsil', dynamic preparation movements, and the joyful atmosphere of communication on-site—became the medium for the spread.
However, if the video is the 'entrance' that leads customers to the store, what determines the experience after the visit is ultimately the quality of the 'food'. The perfection of the tuna and course dishes, and the level of staff response, become the final criteria for judging the brand.
Among actual customer reviews, there is an evaluation stating, “I visited after seeing the somaek content, but I was moved by the tuna quality, which exceeded my expectations.” This shows a typical case where content creates an influx, and the essential taste leads to satisfaction.
Tuna sashimi and various course dishes served on a dedicated tray.
The Value of Records: Meaning Beyond the Numbers
The purpose of Goldtuna recording this process is not simply to boast about high view counts.
It is to preserve the series of ecological steps where an offline scene is spread to the world through a digital platform and leads to substantial customer interaction.
Goldtuna Bangi branch · Jamsil, Seoul · Tuna Specialty Restaurant · Jumakase · Somaek Imo · Korean Somaek · Chinese Douyin
All these keywords are organically connected, and we plan to record and manage these causal relationships more precisely in the future.
This is because brand authenticity is secured when the space where a person operates, the menu they provide, and the values of that place are communicated in an integrated manner, beyond just a specific individual.
Cream shrimp dish, one of the components of the Goldtuna course.
Tuna Uncle's Perspective
While running the restaurant, I have encountered three cases with over 200 million cumulative views, but this was the first time I realized the impact in reverse through a customer's report.
The path through which a brand is perceived by customers is not an area that the operator can control. Therefore, what is important is to always have food and service ready to meet expectations, no matter what kind of interest leads to a visit.
※ The Douyin statistics specified in the text were prepared based on the screen provided by a customer on August 12, 2026. The view count refers to the number of plays and may differ from the number of unique visitors.
Goldtuna CEO, Tuna Uncle (참치아저씨). He aims for polite service based on trust.
· Branch Information: Goldtuna Bangi branch and Sinsa branch
The background of this content is the Goldtuna Bangi branch.
Located in Jamsil (Bangi-dong), Seoul, it provides a high-quality 15-course tuna meal and Jumakase service. The Sinsa branch also operates courses of the same quality, but the video was filmed at the Bangi branch.
Global Influx Case: A Japanese YouTuber's Visit to the Bangi Branch
As another example of digital spread leading to an actual visit, we introduce a review from a Japanese YouTuber who visited the store in person after seeing the video overseas.
Customer Review: Transition from Content to Gourmet Dining
This is an actual review from a customer who visited because of the content and was satisfied with the inherent taste of the food. It shows that while the influx started with the somaek video, final satisfaction stems from the freshness and quality of the ingredients.
Written by: Goldtuna Official Brand Magazine