Tonight is Soju Night: Mighty Mouth and Somaek Auntie’s Unique Spot
In a restaurant, the people remembered by customers are not limited to just the chefs. Remembering a specific employee's service, recording the time spent together, and revisiting the store to meet that person again forms an important pillar of the brand experience.
In September 2026, Sangchu and Shorry of the hip-hop duo Mighty Mouth visited Goldtuna's Bangi branch.
Field record of Goldtuna Bangi branch in September 2026. Sangchu and Shorry of the hip-hop duo Mighty Mouth took a commemorative photo with the manager 'Somaek-imo' after their meal. On this day, the two artists had a time of communication while introducing their new song <Soju Night Tonight> on-site.
During the meal, Mighty Mouth interacted with the staff by sharing news about the preparation of their new song <Soju Night Tonight>. After finishing their schedule, they took a photo with 'Somaek-imo', an iconic figure at Goldtuna's Bangi branch.
Mighty Mouth, a two-member hip-hop duo consisting of Sangchu and Shorry who debuted in 2008, are artists who have continued their popular activities.
What makes this record interesting is that beyond the simple fact of a celebrity visit, it captures the encounter in one space between artists preparing a new song themed around 'Soju' and a restaurant employee known for 'Somaek' service.
A demonstration of a Soju highball by manager 'Somaek-imo'
An Accidental Encounter Between 'Soju Night Tonight' and Somaek-imo
The meeting between the new song <Soju Night Tonight> mentioned by Mighty Mouth and manager Somaek-imo at Goldtuna Bangi branch was not a planned event. It was a scene naturally formed through conversation between the two artists, who were enjoying their meal as customers, and the staff.
Such spontaneous interactions show a vividness unique to the actual site that is difficult to reproduce with artificial advertising.
Cream Shrimp, one of the courses in the Goldtuna menu
The Process of a Restaurant Employee Becoming Content
At Goldtuna, the presence of 'Somaek-imo' has evolved beyond a simple service provider into a unique brand content. It started when customers at the Bangi branch began calling the culture of enjoying Somaek while interacting with the staff as 'Jumakase'.
This is not an official menu item, but a customer-participation service provided depending on the store's situation. The phenomenon of many customers recording and sharing this process as videos suggests that the simple act of drinking is expanding into visual and experiential content.
“I found out about this place because of Somaek-imo,
and while the drinks are great, the tuna is insane.”
The customer review above shows a typical flow of recognizing the restaurant through Somaek-imo and then reconfirming the essential quality of the food after visiting. It is a structure where a person becomes the catalyst for promoting the restaurant, and the food completes the brand's trust.
Tuna sashimi showing the characteristic thickness of Goldtuna
The Brand Value of Human Resources
Records of celebrity visits are not indicators that guarantee the quality of service in themselves. Goldtuna also views this not just as a simple promotional tool, but as an indicator confirming that restaurant members can function as brand assets.
The phenomenon of recognizing and visiting a specific employee is reproduced as video content online, triggering new motivations for visiting. In fact, cases of foreign customers visiting the Bangi branch after seeing videos of Somaek-imo shared overseas prove this.
In this way, the role of employees is expanding from simple response to composing scenes on-site and further to providing motivation that drives visits.
Giveaway items for Goldtuna's 12th anniversary event
Restaurant Memories Created Together by People and Food
The essence of a restaurant lies in the food. However, in an environment overflowing with information and choices, customers remember experiences beyond the food. Hospitality, conversation, and unique scenes shared on-site complete the impression of a restaurant.
The record left by Mighty Mouth and Somaek-imo is also an example of the field-centered communication that Goldtuna aims for. We send our support to the artists' future endeavors and express our gratitude to the two for visiting.
A Goldtuna tray consisting of carefully selected cuts
Usage Guide and Frequently Asked Questions
Q. Can anyone participate in Somaek-imo's Jumakase?
A. Jumakase is not an official menu item; it is part of a service you can request when ordering alcohol at the Bangi branch. However, please understand that its availability may vary depending on on-site reservation status and store operating conditions.
The communication-centered dining atmosphere unique to the Bangi branch
Guide to Characteristics of Goldtuna Branches (Bangi branch · Sinsa branch)
Bangi branch is a place where business dinners, group gatherings, family meals, and visits by foreign tourists near Jamsil and Bangi-dong are active. It is characterized by a dynamic atmosphere and interactive content such as Jumakase.
Sinsa branch is located near Garosu-gil and is optimized for smaller gatherings such as private business meetings, dates, and anniversaries. Since the character of the space differs by branch, please choose according to the purpose of your visit.
View More Related Content
☞ Analysis of a case where 6 Chinese tourists traveled from Gangnam to Bangi-dong to visit
☞ "The tuna is insane" - Actual review from a customer who visited because of Somaek-imo
References
Mighty Mouth is a hip-hop duo consisting of Sangchu (CHUFLEX) and Shorry, who have built a record by directly participating in various music activities. Detailed activity history can be found through major music platforms.
