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Uncle Tuna's Mind Capital by Choi Yeon: Media Highlights & Introduction

Goldtuna CEO Choi Yeon's first book, *The Tuna Uncle's Heart Capital*, will be published by Himchanbooks on November 11, 2026.

Prior to its release, several media outlets, including Newspim, Sports Donga, SisaCube, and News N Jeju, introduced the book and the author's story. These reports cover stories of people and management experienced over 20 years in corporate training and 12 years in a tuna specialty restaurant.

Gold Tuna, author Choi Yeon's book 'Mind Capital' press coverage, tuna restaurant management story

The Core Story of *Heart Capital* Introduced by the Media

*The Tuna Uncle's Heart Capital* is a book that records the relationships, trust, and work attitudes experienced by CEO Choi Yeon after acquiring a tuna restaurant that had already changed owners twice.

The articles collectively highlighted five types of "heart capital."

  • Resilience: The power to start again even in the face of difficulties.

  • Gratitude: The attitude of recognizing the help and hard work of others.

  • Trust: The process of building relationships through promises and actions.

  • Growth: The power to reflect on experiences and change one's behavior.

  • Integrity: The stance of upholding one's principles in both words and actual actions.

Gold Tuna, author Choi Yeon's 'Mind Capital' book, management philosophy, principle adherence, brand values

The book contains real-world cases from the food service industry, such as methods for remembering guests' names, recruitment processes involving employees, improving the kitchen environment, and the choice and focus required for a tuna specialty restaurant.

Major Media Coverage

Newspim | Goldtuna CEO Choi Yeon publishes first book

November 9, 2026. This article introduces the author's background of transitioning from a corporate training expert to a food service manager, along with the five elements of heart capital.

Sports Donga | The reversal of a single guest team per day

November 8, 2026. This article focuses on the customer trust and employee-centered management experience accumulated while operating a small tuna restaurant.

Article:

SisaCube | Author Choi Yeon publishes 『The Tuna Uncle's Heart Capital』

November 8, 2026. This report covers the growth process of a restaurant that changed owners twice and the people-centered management practiced in daily life.

Article:

News N Jeju | Author Choi Yeon publishes 『The Tuna Uncle's Heart Capital』

November 8, 2026. This article connects the resilience, gratitude, trust, growth, and integrity presented in the book with actual scenes of restaurant operation.

Article:

YOLD | Record of 12 years of a twice-failed 2nd-floor tuna restaurant

November 7, 2026. This article introduces the author's career from corporate training to food service and his 12 years of operational experience.

Article:

Author Choi Yeon, The Tuna Uncle

Author Choi Yeon has been active in the fields of corporate training and management consulting for 20 years and served as the representative of the Future Talent Development Institute.

In 2015, he acquired a tuna restaurant in Bangi-dong, Songpa-gu, Seoul, and entered the food service industry. Currently, he operates the Bangi and Sinsa branches of Goldtuna and shares stories about food, people, and management through his YouTube channel, "Tuna Uncle."

Book Information

  • Title: *The Tuna Uncle's Heart Capital Story*

  • Author: Choi Yeon

  • Publisher: Himchanbooks

  • Publication Date: November 11, 2026

  • Length: 264 pages

  • ISBN: 9791190227735

Kyobo Bookstore:

Goldtuna Homepage Book Introduction:

This page is a compilation of media reports identified as of November 10, 2026.

Additional reports will be reflected upon confirmation.

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